SEMINAR "Social Media Marketing – Focus: organic"
Target group: Entrepreneurs and marketing and sales specialists
Date: 14/10/2021
Time: 9:00 - 17:00
Location: Lürzerhof, Untertauern
Organiser: Kohl & Partner
Participation fee: € 475 including snacks, lunch and seminar documents plus 20% VAT
Authenticity, continuity and good content pay off. Although this does not just apply to organic social media work, it is this area where these factors pay off most. In this context, organic means that the right potential guests are addressed purely through creative and targeted work. Paid social media marketing, in contrast, works with an advertising budget in order to gain more reach
The key in organic social media lies, in content discovery and planning - which is why the seminar specifically focuses on this aspect. People who have some experience in social media - either through private use or through work in the company - will find this seminar particularly useful. Of course, a one-day seminar like this will also be full of practical tools, tricks and best-practice tips.
Key content at a glance:
- Focus on organic social: marketing without an ads budget
- Social media strategy as a basis
- Finding and planning content using a content grid
- How to correctly design postings in different formats
- Editorial planing and regularity
- Definition of goals and planning of budget & resources
- Impact and measurement of social media campaigns
- Collaborating with influencers
- Automation and design tools
- Best practice from tourism and other industries
- Event highlights: Step-by-step development of your strategy and content grid (topic planning), individual review of social media presence