Development of Allgäu/ Bavarian Swabia Tourist Board

Client:
Bavarian State Ministry for Economic Affairs and Media, Energy and Technology
Prinzregentenstrasse 28
80538 Munich, Germany

Brief project description:

The lack of a sustainable financial concept for the northern area of the Allgäu Bavarian Swabia Tourist Board was a concern for some partners. Therefore, workshops with the responsible tourism managers, district administrators and other important figures were planned to solve the issue and develop innovative approaches for the region's organisational structures. The role of the Allgäu/Bavarian Swabia tourist board were also to be reconsidered in this process.

Key elements of the project:

  • arrowboldDevelopment of a new structure for tourism in the northern region of the Allgäu/Bavarian Swabia tourist board
  • arrowboldDevelopment of an innovative approach for organisational structure (against the background of a rather weak tourism profile in the northern region)
  • arrowboldIdentification of ways to boost organisation funding
  • arrowboldReconsider the role and structure of the tourist board

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